Hummel‘s latest co-lab in the house is a collaboration with both a popular blog and a fashionable sportswear store in central Copenhagen. Together, the three partners have designed a limited edition collection that pays tribute to Danish sports-fashion traditions as well as recognising the international sneaker world’s urban trends and sources of inspiration at the same time.
This autumn, bloggers Kriss and Mads-Emil from “Creol Brothers” and the Copenhagen sport fashion store “S for Sneakers” have created a collection for hummel, which consists of a classic pair of hummel “Marathona” sneakers (available in sizes 40 – 46) in a reinterpreted version, a t- shirt, a crew neck , a hoodie and a pair of shorts (all available in sizes S – XXL).
The tones of the collection are black, palm-white and a subtle mint green, while the distinctive print is a decorative combination of botanical and graphic elements. The design has a different, relaxed edge, inspired by the laid-back attitude and unique cultural heritage that characterises life in and around L.A. This is reflected in both the design and choice of material, as well as in the names of the collection’s styles, which are named after famous landmarks in the city of angels.