DC Shoes x W.1910 – “Double Label Project” Spring 13 Capsule Collection

Separated in the past, Skateboarding & Custom have been brought together these past couple of years. What attracted lots of skate legends and early days renegades, has turned, today, into a major fashion and urban trend. In the frame of its Streetwear collection, DC, as one of the most credible historical Skateboard company, links with W.1910, motorcycle inspired French Company, created by Melanie Clemencon. The main philosophy of W.1910 is based on the reinvention of vintage motor apparel pieces using modern day styling, fabrications and detailing.

Together the two brands have created the latest project for DC’s Double Label series. A capsule collection for Summer 13 encompassing a skate shoe, chino styled pant and walk short, riders jacket, fleece, t-shirts and board short, all featuring special motor and skateboard inspired detailing. Complimenting the collection is a 3 day travel bag perfect to hit the road over Summer.

This capsule collection will be hitting the stores in April 2013.

DC SHOES W1910 DC W.1910 1361800265_6352_IMG_3155

DC W1910

[vimeo http://vimeo.com/57440467 w=640&h=360]

Directed by THOMAS PAULIN, Starring DIMITRI STOROGE, Executive Producer MELANIE CLÉMENÇON, Producer  BENOIT COPIN, Director of Photography FREDERIC VALLET, Helicopter view : FREDERIC JACQUEMIN, Production Assistant : CEDRIC QUINTIN, Art Direction : NAO NUSSBAUM.

 

1361799624_2785_dsmje081-blkd_ft 1361799643_9989_dsmwk061 1361799659_2120_dsmje091-incd_ft 1361799660_9231_dsmsw041 1361799662_6745_dsmje061-blkd_ft  1361801301_4928_dsmbs101-navd_ft DC SHOES W.1910

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