This Spring-Summer 2013 season, Maison Kitsuné is globe-trotting around Californian lands and West Coast trends. Livening up its new lookbook with postcards, palmtrees and lovestories, the house chose Chelsea Schuchman, a mesmerizing blond girl, and the tatooed skater boy, Braydon Szafranski, as their brand ambassadors.
The shooting stetted in the Chateau Marmont hotel, in Los Angeles, and was stage-managed by Beverly Hills photographer Brad Elterman, renowned for his shots of mythical rockstars such as David Bowie or the Sex Pistols. By his side, the graffiti artist and big friend of Maison Kitsuné, André Saraiva, was there, giving his hip tips for a trendy rendering and adding a hint of French Touch to this U.S. mishmash.
The result: a sunshiny photoshoot, showcasing the two new quite-relaxed, quite-sporty and above all very chic, Men and Women Maison Kitsuné collections. The main and driving inspiration being a surfers’ aura crossed with a preppy taste.